Spain adopts an “aggressive” technique,
Concerning the group of exhibitions and occasions with a bodily presence, regardless of the sixth wave of the pandemic originating from the Omicron mutation, selecting to take care of the belief of the exhibitions.
An instance is a very powerful tourism exhibition in Spain and one of the vital vital worldwide, Fitur, which was held between January 19 and 23 in Madrid.
As in final 12 months’s Fitur occasion,
which occurred in Could 2021 with a bodily presence, in addition to in all the opposite exhibitions held for the reason that begin of the pandemic by the organizer Ifema, the web format of the exhibition with the title LiveConnect, for professionals who couldn’t journey to the capital of Spain, in addition to to additional facilitate enterprise agreements. The exhibition developed in 60,000 sq.m. an estimated 1,170 media shops worldwide coated it
To take inventory of the occasion in addition to Spain’s newest strikes within the discipline of tourism, a brand new report was ready by the Workplace of Financial and Business Affairs in Madrid.
In response to the report,
Spain via its aggressive technique makes it clear that it’s fascinated with main the tourism sector, as earlier than the pandemic, recovering its essential markets, particularly the British one, adopting all of the tendencies, improvements and modifications, which have occurred as a result of coronavirus disaster.
Additionally, with the choice to maintain Fitur open to the general public, it demonstrates its management within the trade worldwide, which it has misplaced for the reason that begin of the pandemic, having acquired sturdy competitors from different international locations, similar to Greece and Croatia, which managed to soak up a major variety of vacationers as a result of pandemic.
Earlier than the pandemic,
Spain was the second most visited nation on the planet, with overseas vacationer arrivals in 2019 exceeding 83.7 million and spending of 92.3 billion euros, additionally making Spain the second nation, worldwide, in income.
In 2020, the scenario modified utterly and tourism was just about absent from Spain, one thing that modified once more in 2021, though it continues to be at ranges, notably decrease than earlier than the pandemic, since lower than 30 million individuals visited the nation. vacationers.
On this 12 months’s group of the exhibition,
round 7,000 firms from 107 international locations participated, 40% greater than in 2020, whereas throughout the first three days, which have been completely geared toward trade professionals, it’s estimated that 80,000 professionals visited the exhibition, in keeping with the information of organizers.
On the identical time, twice the variety of international locations in comparison with 2020, i.e. 70 international locations together with Greece, had participation with a stand of a nationwide character.
Throughout the five-day exhibition,
exhibitors and nationwide missions had the chance to focus on their locations and the providers they provide, emphasizing, this time, the security of holiday makers and their elevated service in any respect phases of the journey.
A change in technique by journey businesses, accommodations and all different companies within the sector is changing into evident, which now place nice significance on customer support and satisfaction, which didn’t have the identical diploma of significance earlier than the pandemic.
As well as, the individuals had the chance to get to know and change opinions, concerning the brand new tendencies in world tourism, its new varieties, the wants of vacationers and improvements within the sector.
In actual fact, as yearly, the exhibition was framed by varied themes, similar to convention and enterprise tourism MICE-Vip Patrons, LGTB+ tourism and others, such because the technological developments of the sector.
The latter can also be the one which attracted the eye of most professionals, as know-how within the discipline of tourism has advanced considerably, providing new prospects each to vacationers, facilitating the entire vary of their journey, and to companies, which by making use of latest applied sciences , enhance their worldwide competitiveness. These companies that fail to adapt,
Along with know-how, there was a powerful development of accelerating the significance of sustainability throughout the journey spectrum, which can also be anticipated to considerably change the way forward for the sector, as client wants and selections shift in the direction of larger high quality, services and products, regardless of larger prices. On the identical time, the nationwide legislations will dictate, to a sure extent, the rise of sustainability within the particular sector and never solely.
In response to the information of the organizers,
4 out of ten professionals who participated within the exhibition maintain the positions of Presidents and Common Counsels, whereas 34% are advertising and marketing, gross sales, and many others. managers.
Given the significance of Fitur in Spain, the exhibition was visited by the complete political world of the nation, the Spanish Prime Minister in addition to the royal couple, who made speeches, with a specific emphasis on the modifications that dominate tourism and European funds.
Lots of the nationwide missions have been additionally accompanied by vital figures in tourism, similar to Ministers and Common Secretaries.
The nation honored at this 12 months’s occasion was the Dominican Republic, which notably highlighted the safety supplied by companies towards the coronavirus. Apart from that,
Apart from, the taking part firms,
both built-in within the nationwide missions or with their very own stand, have been from the entire spectrum of the sector, similar to accommodations, transport and know-how firms.
The key Spanish firms have been concentrated in a single constructing, together with the airways Iberia and Air Europa, whose merger is, as soon as once more, below negotiation, with the state presumably having a stake within the new firm, ensuing within the press to have his eyes firmly set on the 2 firms currently.
Moreover, many inventions have been offered in all sub-sectors, as within the transport sector (RENFE and ÁLSA, Spanish railways and bus strains respectively, which even introduced a collaboration with a view to stimulate demand,